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Learning the Business of Music: Live Event Production

Featuring Jim Trotter from Live Nation

Behind The Scenes - Programs that explore the history and creative aspect of the music world.

Whether a small concert in the GRAMMY Museum’s 130 seat Sanders Soundstage or a major festival like the Coachella Valley Music and Arts Festival, producing a live event takes quick-thinking and problem-solving skills. Learn the basic steps of producing a show from some of the industry’s best. Recommended for grades 7+.


Jim Trotter Head shot.jpg

Jim Trotter is an alumnus of the University of Alabama. During his time at UA Trotter received his Bacherlor of Arts in Interdisciplinary Studies through New College and had a Depth Study entitled, “Managing and Promoting the Entertainment Industry”. Trotter is now a Director of Sponsorship Sales for Live Nation. Live Nation is the Global leader in live entertainment and is privileged to work with artist to bring their creativity to life on stages around the world. In this role, he works to establish and build mutually beneficial relationships with all of the communities in which Live Nation does business, creating key connections with community leaders in business, civic organizations, influencers, and in government in order to ensure lasting and positive impacts. Trotter also manages the partnership activations, on-site experiential components, and Premium Seat Sales for Red Mountain Entertainment. Red Mountain Entertainment is a Live Nation company that produces and  promotes shows throughout the Southeastern United States. Every 18 minutes there is a Live Nation event happening somewhere in the world. Trotter is also an established musician and currently serves on the Board of Directors for GRAMMY Museum® Mississippi.